Why We Buy: Redesigning Referly to Focus on Experiences

refer.ly

14 points·dmor··6 comments

Is it me or does it look a lot like AirBnB?

It should, we loved their layout and used it as a design inspiration. What I have found as someone doing a lot of design work (but I'm not a designer) is that if I start from something similar to other designs I can work my way to something that works and is more unique.

To be clear, this process will never produce truly great design work but it is way better than we staring at the blank screen and producing nothing. I'm getting better every day.

True. I've used the same technique when doing Balsamiq mockups. Though I'm pretty sure the UI/design person I'm going to work with will make it fairly different.

I'm certainly liking what I'm seeing, though hopefully down the line the typography can be worked on a bit more. It's not very "warm" -- the whole layout is a little hard-hitting on my eyes. But still pretty solid!

Awesomely done. Easy of Discovery and Recommendations nail the user experience.

Design looks nice but a few comments:

1) The above the fold graphic is way to large. (And I'm on a 30" monitor)

2) The featured items are also to large and the arrangement doesn't allow for the eye to flow correctly from one box to another.

3) Might be an idea to try to have items pop up instead of another page.

4) The site response for me is way to slow.

I agree with this and logged in to comment on the same issues. It makes for a very difficult user experience. I went through the site for some minutes, and it was very hard to use.

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