Something Samsung should've done from the moment Apple started suing them, so they can pay for all the frivolous lawsuits.
Samsung are just adding fuel to the fire; they know Apple's going to drop them anyway, why wouldn't they make as much profit as they're contractually able to?
There interests are thus less subject to the quarterly forcasts of Wall Street analysts than those of Apple.
http://www.samsung.com/us/aboutsamsung/ir/corporategovernanc...
Seems that 'only' 15.29% is owned by the "family". I'm not an expert on this things.
Sometimes it really is enough for absolute control, since not all shares are voting shares. The NYT is a good example of this.