Is it really the best car in the world if it's impractical or out of reach for most people?
"Car of the Year" doesn't mean, "Car everybody needs to go buy".
Taking a quote from Motor Trend's website:
the vehicle that best represents exceptional value, superiority in its class and most significant development
Take a look at historical "Car of the Year":
http://en.wikipedia.org/wiki/Motor_Trend_Car_of_the_Year#Car...
Notice, for example, the Nissan GT-R ($100,000) for 2009, and the Honda Civic ($15,000) for 2006