Is this seriously an article titled "An Amazon Engineer Had a Little Idea That Turned Into a Billion-Dollar Business" that doesn't actually name said engineer?
I will never understand the instinct for writers to attribute everything to a company's CEO. (The article fronts a big picture of Bezos). Nor will I understand certain CEO's not taking the effort to make sure their people get credit. It's possible The Atlantic made no effort to reach out to Amazon on this. But that seems unlikely.