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> There's a percentage of people who will never pay, it's true - and by never pay, it means never pay. You can't get them to pay by blocking or adding DRM or whatever.

The point is DRM can get people to pay who would have otherwise not paid.

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Yes, and those people are not part of the group who will not pay no matter what.

Jumping in with one persons anecdotal evidence but I loved when I can pay $10 a month for Netflix when it had everything or almost everything I could watch and I quit pirating. When the content from other networks got pulled and the prices starting getting jacked up I went back to the seven seas. A good service with good quality at a decent price is awesome but 10 different services all trying to gouge me for $15-$20 a month with no guarantee the content I like won’t be removed in a few months is ludicrous and led me right back to not paying anything.

I'm almost in the same boat, except I never stopped pirating. By the time I decided to consider Netflix to see if the added convenience was worth it, the enshittification had already begun, so I just continued as I was. I'm definitely not in the "won't pay no matter what" camp, but I am pretty price-sensitive and I have a fairly high bar of satisfaction, which Steam and GOG meet but music and video streaming do not. I definitely think Gaben is mistaken, and that for most people it's both service and price. Steam would not have been as successful in reducing piracy in the PC market without all the discounts, all else being equal.

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