> Everyone already has an email address, which means everyone can already interact with your application or agent. And your agent can interact with anyone.
That’s a huge assumption unless you exclude several countries where people have a phone number but not really an email address (or even if they do, they may not know what an email address is) and exclude many very old (say, 70+) people who wouldn’t know what email is or what their email address is.
Moving on, I assumed the title meant the launch of a new consumer email service or platform. Reading the announcement, it’s not. That was disappointing to me.