http://www.fakesteve.net/2009/12/a-not-so-brief-chat-with-ra...
"Now there was a lot of demand for [the "Meet the Beatles"] record — so much that the plant that printed the records could not keep up. Now here’s the lesson. Do you think the guys who were running Capitol Records said, Gee whiz, the kids are buying up this record at such a crazy pace that our printing plant can’t keep up — we’d better find a way to slow things down. Maybe we can create an incentive that would discourage people from buying the record. Do you think they said that? No, they did not. What they did was, they went out and found another printing plant. And another one and another one, until they could make as many records as people wanted.
[AT&T CEO] Randall is like, Okay, I get your point. I’m like, You know what, I don’t think you do, because if you did, we wouldn’t be sitting here having this conversation, would we?"