I don’t follow fashion or this whole industry at all. And I was even a bit annoyed when it turned out piercing suddenly became trendy. Options like conch
https://thefalltattooing.com/pages/conch-piercing are everywhere, and I’m not even talking about helix. On one hand, it’s cool because popularity led to a lot of really good studios opening. On the other hand, piercing used to feel like something special that not everyone had, and now you can see it on almost every person on the street.