I think we are unloading a lot of expectations on the OP. Maybe this was just an interesting thought experiment to them - "how would I solve the cold start?"
> Maybe FedEx/whoever is closing the gap when they can’t get everything onto real delivery trucks and this is more cost effective than buying more trucks and hiring more drivers?
Ah fascinating! This could explain why I see this behavior across multiple retailers. My initial hypothesis of "the retailer wants to see me happy" is now supplemented by "UPS/FedEx wants to see their retailer customer (not I) happy".
Free markets are fascinating and Thank You for offering this new perspective.