(One could mention however that the iPhone initially didn't come with UMTS, which was already standard at the time for higher tier phones that did cost substantially less than the very expensive iPhone.)
The most important bit (and reason it's not a lie) is when Jobs demoed scrolling.
"So... here i have all my songs... how do i scroll? I just... take my finger, and swipe".
You can hear the crowd visibly gasp. Every product before was arrow-keypad based and was not designed for touch. Plus it didn't have a desktop level OS, plus the capabilities of a desktop level OS. There was no equivalent.
I had a rebranded version of this: https://www.gsmarena.com/qtek_s200-1417.php
My office-mate had one of these a little later: https://www.gsmarena.com/lg_ke850_prada-1828.php
(Fun fact: after playing with the Prada phone and seeing how awful it was, we wrote a tongue-in-cheek letter to the CEO of LG applying for roles in their phone development team, which we actually posted to South Korea. Months later, we received a reply from someone in the UK office of LG, denying our application, and not showing any sign of getting the joke.)