1) A seat heater: Bathrooms used to be unheated so without this it would be very cold in the winter. Adding a heated seated was much cheaper than adding a room heater. 2) An artificial sound to overlay embarrassing farting sounds: Without this feature, it was common for Japanese women to constantly use the flush in order to create a louder sound. This was obviously a huge waste water.
Once the ground was laid, it was natural to extend the number of features.