I would really like to see the game... as I've never heard of it which is a shame, can any existing player send me an invite? Add me on Steam under the same name as here if you're willing :)
They were fairly open, with an API that enabled several third-party iPhone / iPad apps -- but that were mostly passive inventory viewers, etc. I wonder how things would have gone with Facebook integration instead, with noble attempts at social networking and feed publishing. May have given them the edge they needed.