So, if I'm a 'rockstar', its a big hurdle to separate the reality from the marketing pitch of the magic job. What can be used as a signal for filtering good quality jobs from the less desired ones? It's surely not money, because plenty of big companies will pay you ample to make good power points.
I think a startup that can figure out the right mix of signals to indicate the job quality, which may be a combination of challenging problems, team, work-environment will really hit it big.