The interesting thing about Lytro is not so much it's current offering, but the potential the technology unlocks.
That and fitting it into a phone. :)
As far as the high-fps goes, they use a standard sensor with custom microlenses. Procuring a new sensor, either for higher resolution or faster frame rates, is probably more expensive and less likely than continued software updates, and maybe even changes to the enclosure and lenses. I suspect sensor acquisition is a significant part of these cameras high price.