You say "all lessons unlearned" implying that RSS is worse than previous incarnations of solving the same use case. This is a common opinion I really am railing against. RSS is EXTREMELY popular. Usenet is a dying architecture. It's a case where being worse in the "obvious" technical architecture allows you to be better in things that actually matter: ease of access, simplicity of use, lack of installing things and wide support. These are just some of the reasons RSS took off. Easier means more viral, because easier means a shorter viral loop.
Of course, I think RSS is better for syndication than notification, and would prefer more sites like twitter use Webhooks in addition to RSS.