why do you think it's morally acceptable for an employee to negotiate as toughly as possible for his/her salary but not for their time? It's all a negotiation process. the key thing is, he's meeting his agreed upon obligations. whether or not you do it efficiently (like him) or inefficiently wasting all your time is up to you.
Why is ok for your employer to make you complete additional tasks, draining you of your excess energy, but not increasing your salary at all?
When there exists this productivity/energy gap, the default US view seems to be you should give it up to the employer, but the article author is instead keeping it for himself.
i think the types of environments that foster the culture of bullshit jobs are bereft of conscience (ymmv as far as how you react to that in your own job).
additionally, many people within those environments feel that scrutiny or lack of job security even when they play by the rules.
something i've been thinking about a lot lately is that i don't feel very bad being cynical about these kinds of systems when they're helmed by people who are cynical about me. if my job is at risk due to mismanagement, restructuring, "the market" or anything else that would cause my employer to see me as a line item and not a human being with needs, i have every right to view my employment as an asset to manipulate as i see fit as well. turnabout is fair play. conversely, i've also been lucky to have had some good bosses and i don't act as ruthlessly in those situations.
All of this is easier said than done, and there's lots of reasons to stay put and half-ass a good thing while you can. I can't fault anyone for making that choice, and I don't even really view it as particularly malicious. Just not something I can do and simultaneously go home feeling good about my place in the world.
I think also that 'bullshit jobs' are a side effect of large (not even ineffective) organisations. At a certain size, you end up with roles and abstractions that take you far away from what your employer actually produces/generates revenue from, and if you are in such a cost center it can be hard to see how your individual work is meaningful to the bottom line in any way.