Homepage header is "Warp is the agentic development environment", only screenshot on the homepage shows what appears to be a product similar to cursor/antigravity/etc AI IDE. Fair if that's your product direction but there's nothing there that tells new users about your terminal UX improvements. Honestly even if I was in the market for a new AI tool, there's nothing on your website that really tells me why I should pick Warp over any of the many competitors.
Fwiw I think Warp is quite cool, I just mean this as hopefully useful feedback from a new customer perspective.
I think this will contribute even more to the overwhelming feeling. I don't think people want endless configuration. They want something with an opinionated product direction. It seems like Warp lacks that resolve and is trying to be too much because nobody has decided what it is actually supposed to be.
I think you need a proper gate before you land so that you have different funnels for onboarding rather than a single journey that assumes all users are the same if you really want to try and have a larger market share.
Then, if you want to upsell stuff to these users, let them opt-in, wait for them to become more sticky, give them some incentive, and that's it.
Alternatively, abandon this direction completely, may not be worth your strategy and priorities as a business.
Since your company is basically based on this agentic coding thing, i really don't see why anybody would run Warp without AI. Why not use a normal terminal then? Oh yeah, to waste space on disk and to use more RAM: we have plenty