The harsh reality is that conversion from "free" to paid is on the order of 1%. This is true for everything from patreon, to wikipedia, to kagi, to nebula, to home mailers for charity.

1% of the people pay, 60% watch ads, 39% are crusaders who conveniently are morally obligated to not pay or compensate for anything (but have their costs covered by the other two groups, who complain about ads/costs but somehow are blind to the dead weight they are dragging around).

Worst of all is that it's impossible to have an honest conversation about it, because they people who haven't seen an ad or paid for a movie in 20 years go absolutely insane when called out. YouTube creators talk about it in private, but they would never dare say anything on their channel. Ad blocking is practically a religion.