So this strategy is really only effective when you'd like to raise rent by 9.1% per year?
It's just a standard 1-month free signup discount followed by annual increases.
There's no reason the discount has to be for the full rental amount in a month. To obscure an increase from $550/month to $575/month, the offer could be be $300 off for January: 12 x $550 = $275 + 11 x $575.