That is not the point of the article. The article is an in-depth exposition of the Obama campaign's tech team, along with how they faced difficulties, how they transformed their own culture to mesh with the traditional political world (and vice versa), as well as the products they ended up building.
OK - let me reformulate my question: why should I read it? Is there any new insight, any ideas that transcend the then and there? I understand that an in-depth exposition would be interested to the guys that are interested specifically in the Obama campaign, or perhaps people that are friends with the guys described there - but what is there for the bigger geek audience?