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I don't see, what Jeff Bridges has actively to do with it. Besides being the marketing bait. Thr about us section just repeats the pr biography. What was his part in this camera?

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Jeff Bridges is a photographer (among other things) who’s been shooting with Widelux cameras for 40+ years. He’s the co-founder of the company who’s creating this revival. It would not exist without him.

TIL Jeff Bridges isn't just a pretty accomplished actor, but also a photographer who got an award and released multiple photo books [1].

[1] https://www.washingtonpost.com/photography/2019/12/04/did-yo...

Among other things, he is The Dude! ;)

Creative people are creative. Dick van Dyke is an accomplished computer animator, dating back to the Amiga.

https://www.reddit.com/r/amiga/comments/obe3v6/95_year_old_d...

Right. The whole revival was his idea, according to the story told by the other founders. Also, presumably he has funded the whole effort so far.

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