Exactly this. Most of the time you get poorly researched articles (or nowadays, AI slop) about some topics only very remotely related to what the company actually does.

Here, the article is about something interesting that the company has expertise in (and even "insider info"), shows off that they do serious engineering, and is interesting to the target audience.

If I'm buying a 12V or 5V fan, it'll almost certainly be a Noctua. I don't know if they're the best, but they certainly seem to be among the better brands, and at something like $25 for a fan, they are certainly not overpriced enough to justify the effort of researching something better.

So whoever you are at Noctua, congratulations! This + the 3d model release are likely really paying off.