Couldn't one argue that a password is also obscurity? It's only secure until someone figures it out, just like a secret URL on a website.
The industry should instead say: relying on an obscure process is bad when it comes to security. Better to rely on obscured data. As this is what is meant.
But technically speaking, all of information security is done through obscurity. It is all done via hiding something from being known. To state otherwise, is a misuse of semantics.