The transition started with drive-by-wire and the CAN bus, but the moment they added cellular modems, the dashboard became a platform. Automakers are currently running the exact same programmatic targeting logic as web publishers and in-store retail networks. The only difference is they conveniently left out all the consent infrastructure we forced onto the web.

Tried to look at the actual ad-tech and architecture driving this rather than just doing another "touchscreens are bad" rant.