The approaches between the two campaigns relay the IT as a cost center vs a profit center debate. The Obama campaign used its technology to create a competitive edge while the Romney campaign minimized its internal operations and relied on outside parties which were not completely aligned with the goal of the campaign.

Also, I have a question which I would love to gain any insight on. In this article and others I've read about this , its been said that the Romney campaign could only start developing Orca after the primaries were finished. Why is this? Shouldn't the RNC have been in charge of developing something like this? Or are these applications very specific to the actual candidate?