Actually, it's not. Speaking from experience. I'm a sample size of one, but that's still one better than your extrapolation from zero.

One of the local supermarket chains here in Denmark (Salling Group) even puts a star on the price tag for products of European origin.

For larger purchases, I'm doing research on the product anyway.

I still sometimes buy American at times; sometimes there's no avoiding it for certain items. But on the whole avoiding American goods isn't that hard, and doesn't require much effort.