I figured I'd check out the website too. I click on 'Get started - it's free!' and was also instantly put off by having to enter my email. I enter a fake to see whether it'd be worth it... "20% complete! Tell us which emails you'd like to receive?" 20% complete?! I don't want to receive ANY emails! I just want to see the product.

After deciding to abandon the process, I went back to the home page, which then redirected me to http://yipit.com/boston/categories/dining-nightlife/ ! This should be amongst the first things a user sees! This is what I was looking for!