We built our modern society on the principle that profit must be prioritized over morality, they're just conforming to systematic incentives. Those who sell their souls to the devil don't get to act shocked when they wind up in hell.
Which is everyone, since everyone has their pension invested in a giant pool made of of unethical companies that we can't fine, ban or let fail because it would destroy people's retirements who will then vote in an angry way to reverse this, or it will destroy some upstream national important industries that are very well regulated, or lobby very well, like Purdue pharma.
It's a collective fault, not that of only a handful of people.
Or I guess you could get there by abolishing the stock market as it exists, which seems more likely.