Matt Lakeman writes in one of his blogs that wherever he goes, people tend to love the USA. Except in Europe where he faces a constant storm of criticism. And that was before February. Just like you cannot explain the taste of chocolate to someone, it is hardly possible to explain the mental shift that happened everywhere when the US threatened the EU with military invasion. Like a broken egg this is diplomatic damage that cannot be repaired.

If you sell software and you tell your customers and prospects that everything runs in Europe, by European companies, this instills an enormous amount of trust. Risk averse sectors like manufacturing love this, and it will help you gain customers immediately.

So no, these posts are not tiring to many of us. In fact, we are only at the beginning of the beginning because many of us will be making these migrations. I wish things had run a different course.