I would add to this that there's actually a social function to "costly" beliefs, which is that they signal allegiance to the in-group.
A practice (or a fashion) has more social value to the degree that it is absurd, because it signals the person is able and willing to align with the group at personal cost.
This is easiest to see in some insular religious communities.
Normie culture is quite similar: a vast complex of ever-shifting shibboleths which signal, "I'm one of you. You can trust me."
It signals the person is able and willing to follow the rules, to make themselves predictable, easier to understand and cooperate with.