They could, easily, but then it wouldn't taste like Hershey's chocolate and people don't like that.

Their products are probably not cherished for any genuine candy-chocolate delicacy across all channels.

By now they should know their place is more "corporate candy bowl" or "look, my date for the night is here" where people about the dopamine pop and fun-chatter.

I think that's the core issue, they are using this technology to invest in making chocolate as a business, cheap and unfulfilling as possible.