Sutherland is seductive, but essentially just a Marketing Executive with after-dinner speaking skills. For something a bit more robust, I'd recommend the consumer culture exposition in Adam Curtis''The Century of the Self'; particularly the segment where Edward Bernays used psychoanalysis to market cigarettes to women as feminist "torches of freedom".

Curtis' summary at the conclusion of the series works just as well as a chilling indictment of Gacha Gaming and the self-imposed Skinnerbox of the microtransaction era - "Although we feel we are free, in reality, we - like the politicians - have become the slaves of our own desires."