I did not expect such a huge (3x) price increase from 3.0 Flash and I bet many people will not just blindly upgrade as the value proposition is widely different.
One interesting point to note is that Google marked the model as Stable in contrast to nearly everything else being perpetually set as Preview.
[0] https://artificialanalysis.ai/models/gemini-3-5-flash [1] https://artificialanalysis.ai/models/gemini-3-1-pro-preview