If Google stops driving traffic to websites, won't those websites stop allowing Google to crawl their pages? The pendulum might be in motion, but it seems like there should still be some natural equilibrium that it's heading to.
Someone will search for "Kylie Jenner" and they will get some kind of shopping opportunity (with Google getting a commission) and links to her profile on YouTube. And maybe some publisher content on the subject. In all cases they'll probably want to angle to get more of an "aGeNtIc" experience, where Google just reads you the story or buys the lipstick for you, without you leaving google.com.
Communities have moved from public forums to private discords. Most of the major social media’s are unviewable without an account.