ETA: this is sometimes (though not always) very different for a mature company than an early stage startup.
I suspect another big part of it is that marketing and sales are relatively easy to measure and to scale.
You can hire one, two, or three new salespeople and expect that revenue will change more or less proportionately. Fixing (or ignoring) a handful issues doesn’t scale so smoothly—-there are jumps where the product suddenly seems much better/worse.
Businesses are not magically efficient
Many businesses are not bottlenecked by processes that are computer based.
Obviously, there are limits: I’m not sure what my local grocery store or bus line would do with 100 new workers, but I have no doubt they could put a few people to work right away.
If your existing labour suddenly gets more productive, there's still a trade-off between cost and benefit to be made. And it would be a great coincidence if the optimal trade-off were exactly at the same headcount as the old trade-off under the old productivity figures.
It's more likely that the optimal trade-off for the business under the new conditions is at some other headcount.
That's also how CPUs are made and sold: it takes a few months to make a physical CPU, but you can just go into a shop and buy one whenever you feel like it.