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I don’t understand why IBM never tried to make amends and reclaim their former credibility somehow.

Do IBM decison makers intentionally want to have that hang over the whole firm and be the butt of jokes?

It’s impressive to have the first major AI platform and then completely bungle it.

Eh, Watson was a classic open domain QA system originally, no deep learning or much of what we think of in an "AI platform" today. It was one of a bunch of such systems that were built in that early 2000s period. They all failed because the approach fundamentally didn't work very well.

Here's a write up of some relevant history if you're curious https://liweinlp.com/1465

Surely access to a Watson in Jeopardy would be a nice way to query "How old is Lady Gaga" or "What is the capital of Australia" at the time?

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