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> The lights gently recede when switched off, perserving the purity of the form

Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.

I thought it was telling that the promo site leads with an overhead view of the car's shape, a perspective almost no driver or on-looker will have. If I was buying a status car, I think I'd be mostly interested in how great it looked from the ground...

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