KISS. Too much writing in the non-fiction world, whether it be academic, scientific, or related to business, is far too complex for its own good. This is seemingly to overwhelm, to simultaneously weed out and impress those who are not deeply versed in the subject, but in almost no cases is that a positive development. For academia and science, the point of your work should be to encourage knowledge and learning, which complex language in no way helps. In business, the last thing you want to do is assume a level of expertise from a customer, except in very specific and rare circumstances.

I am aware that there are certain fields and types of works that have to use difficult phrasing and structure for the purpose of limiting ambiguity, but often such writing is found in cases where such strictness is not necessary. So, Keep It Simple, Stupid.

P.S. - Not trying to be rude, but your initial post is a great example of writing at a more complex level that is in anyway necessary. Micro- and macrostructure, the usage of an undefined and unnecessary acronym in USP? It doesn't matter whether it is a safe assumption that your audience knows what you are talking about, as you never know when that audience may shift without your knowledge.