I think removing limits is fine. There’ll be overspend and at some point adjustments in expectations as we learn more about the value that can be delivered which will likely result in a reduction in spend, but even now, during this period of relative immaturity about measuring the value of output, so long as more tokens = more output, I don’t think the introduction of limits represents much of a risk to Anthropic and OpenAI. Tokenmaxxing is uniquely bad because it is not tied to any additional value (more tokens for the same output).

And I could be wrong about tokenmaxxing being a Claude specific problem but as far as I can tell, all of the major companies encouraging employees to maximize their token usage are Claude Code users. And the music has to stop on that at some point, whether because the companies run out of money or because they learn better ways of measuring productivity in the AI age. And if tokenmaxxing is what is driving Anthropic’s lead in revenue, it could be catastrophic to lose that, because Anthropic are spending billions of dollars per month on the infrastructure to support it.

If tokenmaxxing is evenly distributed between Anthropic and OpenAI then they’ll both hurt but equal hurt shouldn’t disadvantage either much.