I can think of one - Calbee is taking advantage of the situation to get massive, free TV time. On top of that, their product will be cheaper to make. In terms of a marketing coup, this is probably one of the greatest examples. No other package manufacturer has announced a similar ink shortage, so...

In half a year, maybe, but I and many I talk to are skeptical their huge scale supply chain is running out of printing material in such a short amount of time. I'm voting with my yen by not buying Calbee products for now.