I think probably your best trajectory is to try to find ways teachers can easily integrate programming as apart of their current curriculum and subjects. Ex. "build a small program that finds all 3 angles of the triangle" for geometry class. It would essentially have to be simple for a non-technical teacher to integrate with low equipment costs.

I dont have all the details on the program in that the TC post is down but I think if you pitch it as "a curriculum to learn programming" you are going to to run into some very tough and potentially unmovable adversaries (ex. state governments).