I disagree that this is news. Thought experiment: You steal a car from the local dealer, but you leave enough money behind to pay for all the materials, transportation and manpower that went into building this one car (the marginal cost). Would this be morally okay? Why, why not? If everyone does this, who will pay for R&D?
Exactly the same is happening with digital copies. You are taking something with a marginal cost of 0, but the producer has no way to pay for one-time costs. Distributing them onto the unit price is not a new monkey-patch at all.
This will be an interesting question as 3D printing advances.
> but that's its natural state.
"Natural" is always a great word to turn an intuition into a fact. ;) There are certainly many products that are sold at arbitrary prices that have little to do with the marginal cost, it didn't take computers to get there.