I was a subscriber and stopped simply because they have ads in the app. I could look past the slowness of the app than what a webpage could deliver but ads in articles for paid subscribers? Cancelled it.
Before even finishing this sentence, I can think of five or six examples of awful internet ads that completely ruined the experience I was having (spank this monkey NOW!).
Something like 40% of users employ an ad blocker, and the other 60% likely don't know ad blockers exist. I think that's a pretty strong signal that something is wrong with internet ads specifically - people are willing to accept ads in other aspects of their life when it's not so invasive.
It’s crazy not to have privacy reading a magazine.