It won't be long before workers will be paid only to automate their job away. The profits of course will not go to the workers; they will be shown the door once their value has been extracted into the automaton.
I am working in a company which is B2B as well. But if our customer would lose consumers, we are screwed as well.
Ultimately I think people will have to fight for basic benefits from the government derived from taxing business profits. The benefits must include food, healthcare, and some cash. Instead, the dumb voters voted for a government that took away food and healthcare benefits, so it's partially the voters fault for making their situation worse.