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It’s more than marketing, they’re applying cigarette processing principles to food processing: choosing specific flavor chemicals and additives to produce maximum addiction within the varied neurophysiological profiles of different consumer cohorts

They’re essentially engineering food to produce subtly mind-altering effects.

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I mean that would seem to apply to nearly all packaged foods that aren't plain bagged fruits and vegetables. If you sell food, you want it to taste good and want people to want to eat more of it. Whether its doritos, chili dogs, apple pie, bread, jam, or whatever else. Nobody makes a mix of peanut butter, finds it bland and unappealing, but then doesn't change either the ingredient proportions, ingredient sources, or add in other flavors or spices or sugars to make it more appealing.

Food being made appealing is one thing and adding behaviorally reinforcing drugs into foods is another. Especially when the latter are not just one product, but a spectrum of products, each one engineered to produce addiction in a different group of people (nationality, ethnicity, genetics)

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