Nobody is disputing that it is a legitimate choice. It is also legitimately off-putting.
If their audience is into it though, good for them.
If their audience is into it though, good for them.
Their tone just makes me miss the original The Intercept and other used-to-be-heavy-hitters.
Were they also too punchy for you? (I sound possibly sarcastic, but am genuinely curious)
This may sound pre-judgmental, but a headline is an advertisement & marketing for the article. A headline can get someone in that might otherwise have skipped the article, but it can just as easily dissuade people who might otherwise be interested in the subject matter.