This didn’t necessarily mean the content was good or neutral, but it generally limited how “out there” stuff could be especially since you need a fairly broad audience and everyone had to see the same things.
With social media everyone can choose their own adventure, and create their own alternate realities, and that doesn’t prevent the social media companies from scaling.
As in, it was easy for us to evolve to see the same physical reality (sight, sound, smell, etc) but we had to evolve spiritual predispositions in order to create arbitrary attractors in value space, which could pull us toward something shared. This, in turn, allowed civilizations to grow larger even as language complexified our imagined world into much higher dimensions (compared to more primitive animal minds)
So spirituality (and it's inevitable scaled system of religions) is both an oppressor and an enabler of getting here. Like a primitive form of governance that we evolved before we were thoughtful enough to invent governance ourselves :)
isn't the issue that you can't actually choose yourself, but that it is chosen for you?
Hence if you throw enough lines, you can catch almost anyone and lead them towards garbage.
I don't think this is necessarily true. A while ago, I read a study which found that right-leaning people have the greatest media diversity, i.e. they also consume media from their political opponents. The problem here is less that people are being in a filter bubble or pick their information selectively, and more that people weight information differently depending whether they trust the source, or not.
Statistics say the opposite: left leaning persons in the US have a broader spectrum of media they consume and trust. From the selection of ~30 media presented, people on the right basically chose 1: Fox News https://www.niemanlab.org/2025/06/democrats-trust-more-news-...
err not necessarily, mass media like the printing press, radio, television, the internet etc just increases visibility and expands people's understanding of the world, the risk to democracy is destabilizing economic conditions (extreme inequality). Social media just exacerbates this.