you allocate tokens from top down - first exclusivity deals - Citadel pays $10 bil to get exclusivity access to GPT-6 for 3 months before anyone else, then you price it $1000/mil, then whatever compute is not used you sell GPT-5.9 at $500/mil...
Hoping your customer base is so old they forget to cancel the subscription might not work so well this time. “Popcorn eating ensues”