You can make the case that if something like this turns you off from diving deeper into the language you probably weren't that motivated to begin with. But it is a noticable effect. This post isn't the first time I see it either. Rust has become a meme amongst my colleagues because things keep popping up with "Build with Rust" before mentioning anything of substance of the project. The phrase "Did you know Rust is memory safe?" is also a running joke in my IRL dev surroundings now.