SpaceX has a really cool launch and satellite comms business saddled with multiple money-losing other businesses and is currently running at a loss despite the revolutionary aerospace part being profitable.
There's pre-2020 Elon who did cool technical stuff and then there's post-covid Elon who spent $50B on Twitter and then cut it's revenue by 66% so that he could post more cringe memes.
The sad part, relevant to TFA above, is that all of the financial chicanery turns out to have been vastly more profitable than inventing re-usable rockets or shipping the first viable electric car. That's not me being a jealous hater, that's me being mournful about what's rewarded.